What is a User Timeline?
Marketing copy written to explain one of our key product features at Embrace that differentiated us from competitors -- the User Timeline.
Product, marketing, and technical blogs.
Lauren Nicole
Content Writer, Digital Marketer, and Storyteller
A tenacious, imaginative, and meticulous writer. Graduate of the University of California at Santa Barbara. Skilled in creative, technical, and web-driven content with a penchant for data-driven results.
Blogs
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Q&A: Understanding the pain points of Unity developers
A Q&A blog written in collaboration with a Unity engineer. Largely marketing copy to promote one of our published reports.
droidcon New York 2023 recap
A recap blog detailing the team's time at droidcon New York 2023.
droidcon Berlin 2023 recap
A marketing blog written to recap the team's time at 2023 droidcon Berlin.
How to make sure your code is readable across Unity teams
A technical blog written during my time at Embrace alongside a Unity engineer. Meant to interest mobile engineers specifically in Unity development.
Inside the game: Exploring waterfall ad monetization with top mobile gaming engineers
A technical blog written during my time at Embrace. Written to a mobile gaming audience with three engineers who previously worked at Wildlife Studios -- a mobile gaming company.
Information Unity engineers need to know about automation, CI, and DevOps
An article about Unity development written in collaboration with a Unity engineer.
Scriptable objects: Supercharging game development in Unity
A blog about Unity game development written in collaboration with a Unity engineer.
Writing thread-safe code to prevent iOS crashes
A technical blog meant to interest mobile engineers. Written in tandem with two iOS engineers.
Understanding SIGKILLs in iOS
A technical blog written with an iOS engineer during my time at Embrace.
Understanding null reference exceptions in Unity
A technical blog written in collaboration with a Unity engineer during my time at Embrace.
eBooks
Long-form technical content.
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Case Studies
Case studies written in collaboration with customers and clients. The process to create this content involved two rounds of interviews, a collaborative drafting process with the client, quote approval, and design.
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Atlas Reality reduces in-app purchase failures by over 75% with Embrace
A case study written with a mobile gaming company during my time at Embrace. Shows both qualitative and quantitative results. Interviewed the CTO of the company to create this case study.
TED uses Embrace to solve hidden crashes that affect 30% of Android users
Case study with TED. Written during my time at Embrace. Meant to convey our products' value in qualitative and quantitative results.
How Embrace improved an international ride hailing app’s user experience
An anonymized case study of an international ride-hailing app. Meant to show both qualitative and quantitative results of this both app using Embrace's mobile toolset.
Editorial
Magazines and editorial work I've contributed to. This process included interviewing individuals, drafting the copy, submitting the content to an editor, and contributing to the design and layout of the magazine.
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Santa Barbara SEASONS Magazine, Summer 2017
Santa Barbara Seasons is a resource for locals and visitors alike with lush visuals, engaging features and invaluable information on events,...
Santa Barbara SEASONS Magazine, Spring 2017
Santa Barbara Seasons is a resource for locals and visitors alike with lush visuals, engaging features and invaluable information on events,...
Website
Entire websites I wrote during my time at iMarket Solutions.
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